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The Great Clivet Take-Over
Role
Trade Marketing | Merchant Activation | Brand Experience | Customer Engagement | Relationship Marketing
Role
From concept and creative through to production, logistics and nationwide activation, BIG conceived and delivered the 33-branch takeover — creating a campaign designed to drive engagement, strengthen relationships and leave a lasting commercial impact.
33 BRANCHES. ONE BIG TAKEOVER.
BIG transformed 33 UK Plumbing Supplies branches into Clivet brand experiences — from billboards, floor graphics and lightboxes to giveaways and coffee trucks.
The month-long campaign drove Clivet Club registrations, built engagement around the wider product range and strengthened the UKPS relationship.
That relationship went further: Clivet was subsequently invited to create a permanent showroom at UKPS's new renewables centre.
ONE MONTH OF ACTIVITY. RELATIONSHIPS THAT LAST.
THAT'S MARKETING WITH STAYING POWER.
