The Great Clivet Take-Over

33 BRANCHES. ONE BIG TAKEOVER.
ONE MONTH OF ACTIVITY. RELATIONSHIPS THAT LAST.
BIG conceived and delivered a nationwide takeover of 33 UK Plumbing Supplies branches, transforming trade counters into high-impact Clivet brand experiences.
Think billboards, floor graphics, illuminated lightboxes, ceiling displays, bamboo sunglasses and even coffee trucks at selected flagship branches.

A month-long campaign designed to get Clivet noticed, get merchants talking and drive registrations for the Clivet Club incentive programme.

But something even bigger happened.

The campaign created engagement beyond the original brief, generating enthusiasm for Clivet's air conditioning range and strengthening relationships with UKPS as the business expanded further into renewable technologies.

AND THE RELATIONSHIP DIDN'T END WHEN THE CAMPAIGN CAME DOWN.
Clivet has since been invited to create a permanent showroom at UKPS's new renewables centre, joining a select group of partners chosen to showcase their technologies.

From a one-month branch takeover to a permanent presence within an important merchant partner's business.

THAT'S WHAT WE CALL MARKETING WITH STAYING POWER.