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HUAWEI Brand Experience
Role
From an initial spark inspired by an art installation we'd seen, BIG developed the creative concept and transformed it into a fully realised Huawei brand experience.
We managed the journey from idea and design through production, installation and delivery, followed by post-installation analysis to understand how people engaged with the space and experiences.
FROM INSPIRATION TO EXECUTION — AND MEASURING WHAT HAPPENED NEXT.
Project type
Experiential Marketing | Brand Experience | Creative Concept & Execution | Training Environment Design 🩷
HUAWEI — CHANGE THE WAY YOU SEE THE WORLD
TURNING TRAINING INTO A BRAND EXPERIENCE.
For Huawei, even a training centre was an opportunity to do something differently.
BIG transformed the space from a conventional training environment into an immersive extension of the Huawei brand — from Astroturf flooring and relaxed seating to ContraVision graphics, bold installations and experiential zones designed to engage people with the brand.
And then we turned things completely upside down.
HUAWEI UPSIDE DOWN WORLD took the brand's Change the way you see the world message and made it physical. The entire add-on installation was deliberately created upside down, with visitors using reversing goggles to experience everything the right way up.
Because sometimes the best way to change someone's perspective...
IS TO LITERALLY CHANGE THEIR PERSPECTIVE.
Some of our work with Huawei can't be shown.
But this gives you a pretty good idea of how our brains work.
BIG THINKING. MADE REAL.
