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BLACKBERRY - FROM THE BIG ARCHIVES ❤️
Project type
Experiential Marketing | Product Launches | Brand Engagement | Retail Design & Build | Product Demonstration | Data Capture | Competition Mechanics | Guerrilla Marketing | Events
Role
From creative strategy, product engagement and competition mechanics to retail design, bespoke furniture, window installations, experiential events, guerrilla activity, data capture and post-event analysis, BIG helped bring BlackBerry to life across multiple customer touchpoints.
SOME CLIENTS LET YOU BE BRAVE. THIS WAS ONE OF OURS.
BlackBerry gave us the freedom to think differently, be adventurous and create experiences people genuinely wanted to be part of.
We loved this client. And the results speak for themselves.
FROM THE BIG ARCHIVES
TRAIN. ENGAGE. REWARD. REPEAT.
Our philosophy was simple: don't just give people something. Give them a reason to engage first.
Get them hands-on. Teach them something. Create an experience. Capture the data. Then reward them.
At one event alone, our mechanic generated 6,000+ product demonstrations, with around 800 people gathering at our stand for the finale.
6,000+ DEMOS. 800 PEOPLE. ONE VERY BUSY STAND.
And it didn't stop at events. BIG delivered retail design and build, major London window installations, product launches and guerrilla marketing campaigns — creating brand experiences that got BlackBerry seen, experienced and talked about.
MAKE THE BRAND IMPOSSIBLE TO IGNORE.
