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LG - FROM THE BIG ARCHIVES ❤️
Project type
UK Brand Launch | Growth Strategy | Advertising | Customer Loyalty | Incentive Programmes | Events | Exhibitions | Customer Experience
Role
BIG worked across the entire LG air-conditioning marketing operation for five years — from strategy and creative through to advertising, brochures, customer communications, incentive programmes, relationship development, exhibitions, events and ongoing execution.
SOME PROJECTS AND CLIENTS STAY WITH YOU. THIS IS ONE OF OURS.
A brilliant time, an extraordinary growth story and a piece of BIG history we're incredibly proud of.
FROM THE BIG ARCHIVES
£300K → £12.6M, IN JUST THREE YEARS.
LG AIR CONDITIONING — BUILDING A BRAND. AND A BUSINESS.
BIG was there from the beginning, working as an extension of the LG team across strategy, advertising, incentives, customer relationships, events and exhibitions.
Our strategy was simple: give customers a compelling reason to try LG, then give them every reason to stay.
TRY IT. LOVE IT. STAY WITH IT.
Around that, we built the brand — including The Comfort Zone, our art-gallery-inspired exhibition concept, and customer experiences that strengthened relationships far beyond the sale.
THE RESULT?
£300K → £12.6M IN THREE YEARS.
WE LIKE MARKETING YOU CAN SEE ON THE BOTTOM LINE.
